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If you have been in business a while, I am assuming that you have a web site, and if you are new to the world of small business, I am assuming you are getting a site. If you do not have one, get with the program. This is the twenty-first century. A web site is […]

A newspaper or magazine article about your business or a radio or television segment about it can do more than almost anything else to market and build your business. If you want to know how small businesses become big businesses, here is a trait they all have in common: At a critical moment in the […]

When you leave a car showroom, what do you leave with? Right, a beautiful, glossy brochure. For the right business, a brochure can be its most important marketing method. It is a chance to put your best foot forward, proudly display who you are, what you offer, why it is unique, and why people should […]

What will you be announcing in your direct mail piece? Often it is a sale, one of the most powerful tools in your marketing tool chest. It reinforces your good name with old customers, helps attract new customers, gets rid of unwanted inventory, and creates a buzz, all at once. Not bad!
As with a direct […]

Direct mail is one of the oldest, most tried-and-true marketing methods around. Using direct mail letters, flyers, coupons, and reply envelopes, you can sell your products or services to qualified prospects, increase awareness of your business, and create new customers. For instance, if you own an Italian restaurant, you could send out a flyer to […]

We are not called small businesspeople for nothing. According to the SBA, of the roughly 23 million small businesses in this country, 17 million have no employees. Of the remaining six million with employees, the vast majority have 10 or less. The point is that we often need help. A large corporation has plenty of […]

Of course you should network, you know that, and most of us probably believe it. But it is sometimes easier said than done. First of all, networking takes time, and secondly, it is not always easy. Yet even so, some of your best prospects will come from networking, whether it is at a chamber social, […]

If you are like most other small businesspeople, you have already figured out a few marketing methods that work for you. It might be a stall at the Saturday Market, a monthly seminar, a regular sale, or an incentive program for referrals—something. That is good. But if you are also like most other small businesspeople, […]

A marketing plan should not be new to you, but it probably is. If you drafted a business plan, your marketing plan is a major section, and it should be reviewed. However, the fact is, if yours is like most other small businesses, you have neither a business nor a marketing plan. That is fine. […]

Marketing, boiled down, is the combination of all your efforts to get people to remember your business. It includes everything—from how your phone is answered or how you deal with complaints to your signs, logos, letterhead, and promotions. Whereas advertising essentially brings in new clients, marketing not only does that, but it helps keep them […]