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Wireless is just the latest of the many (and ever-increasing) tools in the arsenal of the mobile business warrior.
Laptops
As laptop computers become lighter and less expensive, and as e-mail and Internet use are always increasing, the tool of choice for many mobile small businesspeople is the laptop. What is making laptop use even more attractive […]

Beyond networking your computers, another great advancement in the field of small business technology is wireless fidelity, or Wi-Fi. Checking e-mail, surfing the Net, or connecting to your desktop from your laptop while sitting at Starbucks or at an airport makes running your small business easier, and more fun. Even more important is that wireless […]

The computer-Internet-information-technology revolution that has occurred over the past 20 years has radically transformed business generally and small business in particular. Indeed, if there has been one event in the past generation that has changed small business, the computer revolution is it. Today, small businesses have the tools and technology to look and act big, […]

If you have stock that is not moving or that you otherwise want to get rid of, a loss leader can move it. People love a bargain.
Attracting New Customers
New customers can learn about your business when they hear about the sale. For example, the book store could buy a lot of teen novels, discount them, […]

The loss leader is a tried-and-true pricing strategy that can keep old customers, attract new ones, and increase sales. Sound good? You bet, but it comes with a price—if done incorrectly, you can lose a lot of money.
The loss leader is a pricing strategy that attracts consumers to your business by offering them sharp discounts […]

Some people reading this book will remember a time when gas stations at the same intersection would have a Gas War! One station would drop its price per gallon to, say, 29.9¢ and the station across the street would go down to 28.9¢. This would go on for a while, and people would flock to […]

Your optimum price is the one that affords you the most sales at the greatest profit and that fits the brand you are creating. Determining that optimum price is a five-step process.
1. Figure out your minimum price. If you are selling widgets, you need to know what it costs you to sell one widget. This […]

How much should you charge for your products or services? This is a question that vexes many an entrepreneur. Of course you want to charge enough to make a healthy profit, but not so much that you drive
customers away. Moreover, the price you charge is an important aspect of your brand. Thus, you may need […]

Depending upon how much inventory you stock, you may need an inventory control system. Such a system can tell you what you need to order, what sells best, and whether an employee may be stealing from you. Although your system might be manual, these days it is far more common (and smarter) to have a […]

One of the most important concepts in business is the 80–20 rule: Eighty percent of your sales will come from 20 percent of your cus- tomers. Know who those customers are, treat them right, and your continued success is almost assured.
The 80–20 rule applies to inventory as well. Eighty percent of your sales will likely […]